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Toothpaste Therapy Cartons Win Printing Award

In a competitive oral care market, P&G’s Crest whitening therapy toothpaste cartons win an award from Diamond Packaging.

In a competitive oral care market, P&G’s Crest whitening therapy toothpaste cartons win an award from Diamond Packaging.
In a competitive oral care market, P&G’s Crest whitening therapy toothpaste cartons win an award from Diamond Packaging.

On Aug. 30, Diamond Packaging announced that it had won First Place in packagePRINTING Excellence Awards’ “Sustainability—Folding Cartons” category for its Crest 3D White Whitening Therapy packaging.

The folding cartons were converted utilizing Clearwater Candesce® SBS paperboard, cold-foiled and offset-printed in six color inks plus UV matte, and UV gloss spot coating. The coating is registered to the holographic hot foil stamping pattern and provides a striking contrast to the overall matte finish surrounding it.

Overprinting transparent inks over cold foil creates shimmering metallic effects on the Crest logo. The foil-embossed Crest logo and hexagon patterns, and the debossed Whitening Therapy copy accents were designed to add dimension and provide an upscale appearance unique to personal care products.

Previously, P&G’s Crest 3D White Luxe Whitestrips carton featuring a trapezoidal structural design won a Gold Award in the 71st annual North American Paperboard Packaging Competition.

Recent Market InsightsReports intelligence says the global oral care/oral hygiene market was valued at $41.42 billion in 2016, projecting it to reach $59.47 billion by 2025, growing at a CAGR of 4.1% from 2017 to 2025.

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