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Merchandising program puts pharmacists at the core of care

PharmaTailing uses smart display beacon-enabled platform to connect consumers and pharmacists.

PharmaTailing uses Menasha's beacon-enabled merchandising platform to actively connect shoppers and pharmacists.
PharmaTailing uses Menasha's beacon-enabled merchandising platform to actively connect shoppers and pharmacists.

The role of packaging continues to expand in pharmacies. In recent years, for example, the ongoing proliferation of Rx-to-OTC switches has emphasized package design—structure, shape, and graphics—to help inform consumers and improve medication adherence.

One of the proposed benefits of increasing packaging’s role was to give pharmacists an better opportunity to interact with patients. To this point, however, the enhanced role of connecting pharmacists/pharmacies with consumers has focused on primary and secondary packaging. Now, advanced retail display packaging is joining in the effort.

At the August 22-25 NACDS Total Store Expo in Denver, Menasha Packaging Co., LLC displayed a merchandising program called PharmaTailing™.

Paul Murphy, Menasha’s Senior Director of Retail Sales and New Business Development, describes PharmaTailing as both a product and service. It uses the company’s smart display beacon-enabled merchandising platform to actively connect shoppers and pharmacists.

PharmaTailing is also a service and a new measurable in store media as well, he says. With the company’s “strategic knowledge and experience, we are able to help CPG companies and healthcare retailers market, display, and merchandise product groupings that encourage multiple product purchases, increasing sales for the both the retailer and the CPG.”

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