Discover your next big idea for life sciences at PACK EXPO Las Vegas
Experience a breakthrough in life sciences packaging—explore solutions from 2,300 suppliers spanning all industries, all in one place this September

Redesigned packaging for Mentadent toothpastes

Mentadent Maximum Protection line gets new look from Milan-based brand and product design agency to stand out on store shelves.

This photo shows Mentadent's PET toothpaste packs.
This photo shows Mentadent's PET toothpaste packs.

Designed by Milan-based studio Reverse Innovation, Unilever’s Mentadent Maximum Protection toothpaste range now appears on the shelves with a graphic restyling and the addition of two new clinical/specialist varieties, making a total of four latest-generation products aimed at achieving complete oral hygiene.

Packaging consists of a printed outer PET pack that enables consumers to see an inner tube made in laminated silver. The tube contains 75 mL of toothpaste. Suppliers and packaging material details were considered proprietary for the package, which is distributed in Italy. Unilever did not comment on the packaging at press time.

List: Digitalization Companies From PACK EXPO
Looking for CPG-focused digital transformation solutions? Download our editor-curated list from PACK EXPO featuring top companies offering warehouse management, ERP, digital twin, and MES software with supply chain visibility and analytics capabilities—all tailored specifically for CPG operations.
Download Now
List: Digitalization Companies From PACK EXPO
Pharmaceutical Innovations Report
Discover the latest breakthrough packaging technologies shaping the pharmaceutical sector. This report dives into cutting-edge innovations, from smart containers that enhance patient safety to eco-friendly materials poised to transform the industry’s sustainability practices. All from PACK EXPO. Learn how forward-thinking strategies are driving efficiency and redefining what’s possible in pharma packaging.
Learn More
Pharmaceutical Innovations Report