Package design for nutraceuticals

Last month, Richard Gerstman discussed healthcare packaging design changes. In this article, Herbert Meyers explores nutraceutical packaging design. Recognized thought leaders in branding and design, the two founded Gerstman+Meyers (now Interbrand) in 1971. The marketing of nutraceuticals is a fairly recent phenomenon. Many of these products relate to or are an outgrowth of prescription and OTC drugs. Their challenges to marketers: How to identify these products in relation to their pharmaceutical cousins? How much to differentiate them, and how to identify their benefits vis-à-vis pharmaceuticals?

Nov 10, 2005

I would expect the labeling of nutraceuticals to become less conservative than that of pharmaceutical packages. Graphics will be more unconventional, more colorful and "jazzy," especially if they're targeted at the baby-boomer market. They will be visually more promotional than pharmaceutical labels, less serious, more nutritional looking, and more like packaging graphics for food and grocery items.

Structurally, nutraceutical packages may be more experimental and unique than pharmaceutical containers in order to intrigue the novelty-oriented baby-boomer generation.

--By Herbert Meyers

Sustainable Healthcare & Medical Device Packaging Suppliers List

List: Digitalization Companies From PACK EXPO

Your Next FDA Inspection

Currently more than half of US drugs are manufactured overseas and only 11% of APIs are produced in the U.S.

FDA Launches PreCheck to Accelerate Domestic Drug Facility Approvals

The two-phase program is designed to expedite the approval of new pharmaceutical manufacturing facilities in the U.S. by providing enhanced regulatory guidance and communication to manufacturers.

Pharmaceutical Packaging Innovations Report Video Interview

Through the Line: Packaging and Processing

Through the Line Podcast: Improving DSCSA Data Exchange Accuracy

2025 Packaging State of the Industry: U.S. Expands, Canada Maintains

Ullrich Mayeski, director of customer success- healthcare GS1 US shares why supply chain visibility is more critical now than ever before.

Why Is Supply Chain Visibility and Transparency More Critical Now Than Ever Before?

Researched List: Blister Machines for Life Sciences

Need a blister machine for life sciences packaging? Our curated list features companies serving pharmaceutical, medical device, nutraceutical, and cosmetic industries. Download to access company names, locations, machine specifications, descriptions, and more.

Download Now

Researched List: Blister Machines for Life Sciences

Pharmaceutical Innovations Report

Discover the latest breakthrough packaging technologies shaping the pharmaceutical sector. This report dives into cutting-edge innovations, from smart containers that enhance patient safety to eco-friendly materials poised to transform the industry’s sustainability practices. All from PACK EXPO. Learn how forward-thinking strategies are driving efficiency and redefining what’s possible in pharma packaging.

Learn More

Products

N 760 blister packaging machine by Romaco Noack

Package design for nutraceuticals

Sustainable Healthcare & Medical Device Packaging Suppliers List

List: Digitalization Companies From PACK EXPO

Your Next FDA Inspection

FDA Launches PreCheck to Accelerate Domestic Drug Facility Approvals

Pharmaceutical Packaging Innovations Report Video Interview

Through the Line Podcast: Improving DSCSA Data Exchange Accuracy

2025 Packaging State of the Industry: U.S. Expands, Canada Maintains

Why Is Supply Chain Visibility and Transparency More Critical Now Than Ever Before?

Romaco Displays Recyclable PET Blister Packaging at PACK EXPO Las Vegas

Digital Applications for Cold Chain Logistics

Seal and Cut Bands

Fall 2025 Healthcare Packaging

Spring 2025 Healthcare Packaging

Fall 2024 Healthcare Packaging

Spring 2024 Healthcare Packaging

Researched List: Cold Chain Suppliers for Life Sciences

Researched List: Powder Processing and Packaging Suppliers

Researched List: Mono-Material, Barrier Pouches

Cartoning Innovations Report