Next in our top 10 of 2020, a common OTC product gets a package upgrade, borrowing from a food packaging favorite.
“With this third launch in the tampon family, we wanted to do something very unique. You think about who is using this compact tampon. It’s a smaller package for people who are more active, who live a dynamic life, and are maybe more adventurous,” Rael CEO Yanghee Paik says. “So we wanted to do something that's a little more fun for these consumers.