Next in our top 10 of 2020, a common OTC product gets a package upgrade, borrowing from a food packaging favorite.
“With this third launch in the tampon family, we wanted to do something very unique. You think about who is using this compact tampon. It’s a smaller package for people who are more active, who live a dynamic life, and are maybe more adventurous,” Rael CEO Yanghee Paik says. “So we wanted to do something that's a little more fun for these consumers.
“Tampons and pads don't have to be ugly—they can be elegant and sophisticated. If you do something that's curvier, that really stands out. This ice cream pint caught our eyes. We wanted something playful and whimsical that would look pretty on the shelf,” she notes. “And I don't think people would be embarrassed to keep this outside of their cabinets and put it on the counter…
