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Pharma veteran Cohen delivers insights at HCPC's Showcase event

Healthcare reform, emerging markets, branded and generics are part of Bruce Cohen's Sept. 15 keynote address.

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Bruce Cohen (left in photo), principal of PackTechPlus, LLC, is introduced as the keynote speaker by Walt Berghahn, at the Healthcare Compliance Packaging Council's (HCPC) Showcase 2010.

Cohen, a veteran with more than 35 years of experience in pharmaceutical packaging, discussed issues such as the impact of healthcare reform, the use of robotics in hospitals, branded and generic products, as well as the emerging markets of Brazil, Russia, India, and China. More information will be available at HCPC's Web site.

The event was hosted by Honeywell, at its Larry Bossidy Learning Center in Morristown, NJ.

Berghahn, HCPC's executive director, recently addressed emerging medical programs and other economic drivers at work in driving pharmaceutical packaging.
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