Study: Pharmacists May Overcome Trust Barriers Among Diverse Patients

One new study reports that 67% of African American and Hispanic patients 50 and older collectively had a more positive sentiment toward pharmacists than doctors. Pharmacists could potentially become a gateway to foster more trust in healthcare.

Getty Images 1175230914 5f8dc1752e558 png

A recent study found that nearly 61% of Hispanic patients 50 years of age and older, and 59% of African Americans in the same age bracket see pharmacists as supportive partners compared to doctors, particularly due to the pharmacists’ guidance when it comes to health and wellness.

After a year of mining over one million online public domain conversations via a tech-enabled platform, CulturIntelTM published its How to Leverage Doctors and Pharmacists in Marketing Plans to Yield Better Health Outcomes Study. Conversations were mined between April 2021 and April 2022, and included

  • 1.6 million public domain digital conversations about doctors
  • 84,000 public domain digital conversations about pharmacists

[Editor’s Note: We are using the cultural terms provided by the CulturIntel Study.]

Medical Device Innovations Report
Cutting-edge packaging technologies are transforming the medical device sector in PMMI’s “Innovation in Medical Device” report, featuring advanced materials, smart solutions, and evolving regulations. Editors share insights from nearly 300 PACK EXPO booth visits—each product deemed new and truly innovative—alongside video demonstrations of the equipment and materials on display.
Learn More
Medical Device Innovations Report
FDA warning letters surge - is your team prepared?
New guide reveals expert strategies to prevent regulatory issues and respond effectively to FDA enforcement actions in pharmaceutical and medical device manufacturing.
Read More
FDA warning letters surge - is your team prepared?