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All visual elements of this re-branding initiative are reflected in O.Berk's corporate and affiliate websites, including www.oberk.com, www.bottlestore.com, and www.aqldecorating.com and in all online and offline marketing communications and company collateral. According to O.Berk's VP, Sales and Marketing, Joel Simpson, “Our new visual appearance accomplishes two major objectives. First, it clearly establishes a very 'forward thinking' brand identity as we move into our second century of service. It also brings all of our divisions and affiliate companies, including O.Berk of New England, BottleStore.com, AQL Decorating, and Kols Containers under the same umbrella, utilizing the same visual elements as O.Berk Corporate.”
Ownership of the O.Berk Company remains in the Gaelen family, now in its fourth generation of leadership with Marc M. Gaelen, Esq. serving as Chairman and Chief Executive Officer. Gaelen remarked, “With the debut of our totally new look, we have also developed a new company theme, 'How can we help?' This reflects our unwavering commitment to go the extra mile in assisting our customers with their packaging solutions; we endeavor to be much more than simply their packaging provider - we want to be their packaging partner. Our primary purpose remains unchanged; the changes that we've instituted merely reinforce the philosophy that has guided O.Berk through our last century of service, the same one that will continue to guide us through our next century - to help customers to get their products to market faster, smarter, and more efficiently.”
Ownership of the O.Berk Company remains in the Gaelen family, now in its fourth generation of leadership with Marc M. Gaelen, Esq. serving as Chairman and Chief Executive Officer. Gaelen remarked, “With the debut of our totally new look, we have also developed a new company theme, 'How can we help?' This reflects our unwavering commitment to go the extra mile in assisting our customers with their packaging solutions; we endeavor to be much more than simply their packaging provider - we want to be their packaging partner. Our primary purpose remains unchanged; the changes that we've instituted merely reinforce the philosophy that has guided O.Berk through our last century of service, the same one that will continue to guide us through our next century - to help customers to get their products to market faster, smarter, and more efficiently.”
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