Essentra Packaging has announced a strategic partnership agreement with Crane Currency (“Crane”) to develop a range of next-generation security features for the pharmaceutical and beauty packaging industry.
Essentra Packaging offers innovative solutions for secondary packaging, enhanced with a strong portfolio of multi-layered, overt and covert security technologies based on years of experience in the pharmaceutical and beauty industries. Crane is a pioneer in the development of overt security features that protect some of the world’s most valuable banknotes from counterfeiting, including the $100 bill.
Essentra Packaging and Crane each bring unique and valuable design experience to the partnership. Essentra Packaging uses in-house packaging design and R&D centers to fast-track product solutions from concept to launch that are optimized to the packing line capabilities of its customers. Crane is an expert in banknote and security feature design and integration and leverages unique knowledge of micro-optics and public security. Like Essentra Packaging, Crane’s in-house design team is purpose-built to provide customers with secure labels that put effective simulation beyond the reach of counterfeits and provide consumers with customized visual effects that are both attractive and fast and easy to authenticate.
“A common misconception in the packaging industry is that serialization alone addresses the growing problem of counterfeit goods. The need for highly secure, overt solutions that enable consumers, patients, and healthcare professionals to authenticate goods quickly and intuitively is growing,” says Tiffany Overstreet, innovation & sustainability director at Essentra Packaging.
“Our strategy is to offer next generation packaging, label and leaflet solutions driving value for our customers. This agreement with Crane is a perfect illustration of this strategy, enabling us to include the leading anti-counterfeiting micro-optic technology in our products and offer the best solution to our customers” adds Kamal Taneja, managing director, Essentra Packaging.