Winpak, a manufacturer and distributor of packaging materials for perishable foods, beverages, and healthcare, has announced that PureCycle Technologies will be providing it with ultra-pure recycled (UPR) polypropylene from its newest facility to be constructed in Augusta, Ga. The agreement further expands Winpak’s recyclable packaging solutions, now containing post-consumer recycled (PCR) content and further expands brand and consumer access to PureCycle plastic.
PureCycle harnesses a patented process that transforms plastic waste into a like-new recycled plastic that can continually be reused and potentially stay out of landfills and oceans. The PureCycle process is unique, because it separates color, odor, and contaminants from plastic waste feedstock to transform it into ultra-pure recycled polypropylene with lower greenhouse emissions than traditional resin.
Considering studies showing that consumers are willing to change how they shop to reduce their environmental impact, the agreement between Winpak and PureCycle will help brands connect more effectively with consumers and deliver products that put the environment top of mind. The use of PureCycled polypropylene also reinforces Winpak’s drive to ensure a circular economy for its high-performance polypropylene solutions by introducing PCR content into packages that can be recycled. Further, Purecycle’s UPR polypropylene reduces greenhouse gas emissions by 35% vs. virgin, fossil-fuel derived polypropylene.
“Our customers expect that we deliver innovative solutions to help them effectively reduce their environmental impact and fulfill their pledge to create a circular economy for packaging made from polypropylene,” states Olivier Muggli, Winpak president and CEO. “Winpak’s collaboration with PureCycle will enable us to provide brands with truly sustainable packaging solutions containing PCR polypropylene and, ultimately, deliver to consumers recyclable products that can stay out of landfills.”