FDA Modernizes Social Media Voice

One example is a tweet from the FDA’s Twitter account last week that read, “You are not a horse. You are not a cow. Seriously, y’all. Stop it.” The post linked to an article discouraging people from using ivermectin to treat COVID-19, which is generally intended to treat parasites in animals.

“Historically, we’ve used our social media platforms to communicate about a lot of important public health issues in fairly straightforward ways, but as the platforms have evolved, we’ve embarked on an effort to find creative ways to deliver our messages,” noted Brad Kimberly, director of social media for the FDA’s Office of External Affairs.