Pretium Packaging’s recently launched SureHandle™ polyethylene terephthalate (PET) container with an integrated handle has received validation that it can be used for high-pressure processing (HPP) food and beverage applications.
Because HPP does not rely on heat for pasteurization, this validation opens the door for products that are using this relatively new cold processing pasteurization to go to market in an equally new, disruptive container that will protect their nutritional and flavor profile. An additional benefit is that the cold processing enables the use of less expensive, linerless plug-seal style closures.
HPP testing was facilitated by The Packaging School at the Rochester Institute of Technology. The SureHandle bottle was also subjected to compression, drop and tensile testing to make sure it could meet the rigorous distribution demands.
Although there are many products suitable for HPP processing, the company believes SureHandle is a good alternative for fresh juices whose brand owners don’t want to go to a more capital-intensive heatset bottle.
The stock SureHandle bottle is currently available in a 64-oz, 38-400 mm finish. This handled bottle offers shelf differentiation, plus handling convenience and aesthetics.
HPP is a cold pasteurization technique that introduces filled and sealed packages into a vessel and subjects them to high water pressure. The high pressure at ambient temperature deactivates bacteria, virus, mold, yeast, etc., making the food product safe and extending product shelf life. Because heat is not involved, the organoleptic and nutritional attributes of the product are not altered.
SureHandle containers create multiple marketing opportunities for brand owners seeking to appeal to a wider audience. The container is easier to handle for both younger children and older adults, and those with physical challenges, compared to pinch grip or straight-sided alternatives. The handle not only provides carrying advantages, but also improved pouring control.