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Update on the Natural and Organic Market Today

In 2020, the natural and organic products industry grew to $259 billion, an increase of 12.7%, with sales on track to pass $300 billion by 2023.

In 2020, the natural and organic products industry grew to $259 billion.
In 2020, the natural and organic products industry grew to $259 billion.
New Hope Network

This morning, the New Hope Network launched its virtual Spark Brand Success event with an update on the natural and organic products market status.

Of the total natural and organic products market, food and beverage accounted for 70% of industry sales, growing approximately 13% to $186 billion in 2020. Conventional food and beverage grew 8.6% last year, and both markets saw increases brought on by COVID-19 and resulting quarantine trends.

The report acknowledged that consumers continue to seek functionality in the area of food and beverage with the “food as medicine” trend, and sales in this area grew over 9% to $78 billion in 2020. Some of the top growth categories were shelf-stable, frozen, and snacks, while popular ingredients included collagen, mushrooms, adaptogens, nootropics, and healthy fats. Also, plant-based products are reported to be growing twice as fast as their mainstream counterparts.

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