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September 2025

Packaging World September 2025

Live at GS1: Coca-Cola’s Topo Chico Shows Packaging’s Frontline Role in 2D Barcode Ascendency

At GS1 Connect, Coca-Cola’s Ryan Vann and Schnucks’ Mike Wait shared lessons from piloting 2D barcodes on Topo Chico, revealing why the shift from 1D to 2D is a careful evolution—not a quick flip—for even the biggest brands.

June 13, 2025

Coca-Cola’s Topo Chico Sabores Passionfruit can serves as a real-world example of a dual-function 2D barcode: embedded with GS1 Digital Link standards for retail scanning and SmartLabel access, and positioned 50 mm from the 1D UPC to avoid double scans.

Live at GS1: Walmart, Brands Leverage Variable Label Data for FSMA 204

At GS1 Connect, leaders from Walmart, Conagra, and The Fishin’ Co. explored how FSMA 204 is reshaping traceability—and why packaging lines, labelers, and data systems must evolve to meet new retailer and regulatory demands.

June 11, 2025

Walmart associate handling fresh food.

Live at GS1: RFID-Tagged Corrugated Gains Momentum in Recycling, EPR Compliance

Using RFID can divert from corrugated from landfill, improve PCR stock, and help with EPR complaince, according to John Dwyer, Smurfit WestRock, and Curt Schacker, Track Vision AI, at GS1 Connect 2025 in Nashville.

June 11, 2025

RFID tracks and authenticates corrugated cases, and the tags are removed during the recycling process--fiber is recovered for repulping and reuse. Attribution data is delivered to brands using GS1 standards.

Live at GS1: Why Sunrise 2027, 2D Barcodes, Won't be Optional for Brands

At GS1 Connect, Dillard’s CTO Chuck Lasley intimated that Sunrise 2027 and the move to 2D barcodes won't be optional for brand. Even though they don't sell in Dillard's, brands like Unilever and P&G know the time to rethink on-pack data strategy—for compliance with retail mandates and competitive edge—is now. Dillard's won't be the only retailer asking for this; Walmart and Wegmans are likely to, as well.

June 11, 2025

As demonstrated in garment tags, but applicable to on-pack or on-label messaging, this transition is a likely path for 2D barcodes adoption as part of Sunrise 2027.

Interview: Biffa's Roger Wright on Designing Packaging for Recyclability

Today at Rethink Materials, we sat down with Roger Wright. He has valuable advice for brands on their design for recyclability projects, given he's the Waste Strategy & Packaging manager at Biffa, the UK's largest Waste Management company.

May 14, 2025

Biffa has over 100 facilities all over the UK to support the sustainable processing of waste through recycling.

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