Coors launches on-can recycling awareness initiative

A portion of select Coors Light and Coors Banquet packages sold now through March 31 will help fund a contribution of up to $250,000 from Coors Recycles to Recyclebank.

Pw 50848 Coors Recycled

Coors Brewing Company, inventor of the first 100% recyclable aluminum can, has kicked off its latest sustainability initiative by announcing a partnership with Recyclebank®, the company that rewards people for taking everyday green actions with discounts and deals. The program, Coors Recycles®, will support the Recyclebank mission to promote environmentally conscious waste disposal through a monetary contribution and special packaging.

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