OFF THE SHELF: Arizona Rescue Water relies on packaging

Whether it's nutraceutical, vitamin-fortified, or just plain tasty and refreshing, Arizona Rescue Water uses packaging for shelf impact and differentiation. Jim Butschli reports.

Jim Butschli
Jun 4, 2010

Do you have a package that you think would be interesting for Off the Shelf? Send it to the editors for consideration at:


Packaging World Magazine
ATTN: Off the Shelf
330 N. Wabash Ave., Suite 2401
Chicago, IL 60611

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AriZona Beverage
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