New line looks golden for WeserGold

WeserGold’s new aseptic PET juice bottling line in Rinteln, Germany, increases plant output. Vaporized hydrogen peroxide sterilization nearly eliminates expensive water treatment needs for this European beverage producer.See video

This new aseptic bottle-filling line was tested during the summer at WeserGold's plant in Rinteln, Germany. The line was expecte
This new aseptic bottle-filling line was tested during the summer at WeserGold's plant in Rinteln, Germany. The line was expecte

In November, European beverage producer WeserGold expected to begin commercial production of PET-bottled orange and apple juices for private-label customers on its new Elofill Linear Aseptic 6000 filling machine from Elopak Plastic Systems.

Packaging World visited WeserGold’s one-year-old Rinteln, Germany, plant in late August during a test run of the equipment that will be used to fill PET bottles in 330-, 750-, and 1ꯠ-mL sizes. Nearly all of these bottles will be warehoused, distributed, and sold shelf-stable with a shelf life of up to 60 days.

The new line is also expected to produce bottles for sale through the refrigerated chain in the future. Currently, though, “the cooling chain is not as important here as it is in the United States. We have a different market, where shelf-stable aseptically-filled juice accounts for about 90-percent of sales,” explains Franz Driessen, managing director at WeserGold, a division of Richard Hartinger Getränke, a holding company also based in Rinteln, in Germany’s Weser mountains. “But there is also a small, growing market for high-priced, high-quality juices sold refrigerated.”

WeserGold’s new Elofill equipment “is designed to fill 6ꯠ one-litre bottles per hour,” says Driessen. “We purchased the machine for additional production,” he adds. “It did not replace another piece of equipment.”

While this summer’s European heat wave had tragic consequences, it sent beverage sales soaring. Of course, that’s good news for WeserGold, producers of juices, soft drinks, and other beverages. Driessen says the 180ꯠ-sq-meter facility produces around 750 million units per year.

Beverages are filled on 26 paperboard carton lines and six bottling lines. All but four of the lines are aseptic. “We have one returnable glass bottling line for mineral water, two one-way glass lines, and three PET lines,” Driessen notes. He says 70% of the plant’s output is sold under private labels, the rest under the WeserGold name. Overall, the company fills containers holding between 200 mL and

2 L of product. Beverages are sold to supermarkets, convenience stores, gas stations, and other retailers as singles, or in multipacks, depending on the type and size of package.

Equipment advantages

Driessen calculates that the EPS aseptic bottling line will run on a three-shift operation five days per week. From April through August, production could be 24/7. “Our target was to find a linear filling system [as opposed to the two rotary aseptic systems already operating at Rinteln] that would use ‘dry’ aseptic treatment because we save water by doing that.”

The Elopak machine uses vaporized hydrogen peroxide or “dry” sterilization, minimizing the need for water compared to the two rotary aseptic machines. WeserGold’s plant has a sterile water unit that is used only to cool down the machine after sterilization. No additional aseptic water is needed to sterilize the bottles.

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