Components assume new importance in packaging

Conveyors, coding and marking machines, and motors and drives are the components best-known to packagers who have production and engineering responsibilities.

Chart 1
Chart 1

To these engineers, newer controls like programmable limit switches and control language are areas they need to learn about.

These were among the primary findings of a comprehensive survey of Packaging World readers conducted this spring. With the help of Market Research Support Services (Itasca, IL), PW asked a select group of production and engineering people about the components they recommend, specify or purchase for packaging equipment, and how knowledgeable they are about these components. This report, and Part II to be published next month, summarizes the results from 135 completed questionnaires.

Of the 135 readers who responded, over 85% report that they buy or specify packaging equipment as part of their responsibilities. Just 20 respondents say they don't specify or authorize the purchase of machinery. Meanwhile, an impressive 63.7% also say they buy or specify replacement parts for packaging equipment. This was somewhat unexpected, since replacement parts are often the purview of maintenance mechanics in larger companies.

And the readers participating in the survey came from a broad cross-section of companies, from the majors like Anheuser-Busch, Eastman Kodak and Procter & Gamble, to smaller manufacturers like Barber Foods, Marquette Electronics and Chilton Malting. Survey participants bore titles ranging from Vice President of Operations to Project Leader to Production Superintendent.

Do people move about in packaging? We found significant evidence to support that. About 90 days after we received the questionnaires, we recontacted some of the participants by phone, only to find that they had been promoted, while others had already left the companies they worked for only three months earlier. In fact, the respondent first picked as the winner of an incentive prize for completing the survey had already switched jobs when PW called about the prize.

Specifying components

Since all the respondents indicated that they participated in the selection if not the specification of components to packaging equipment, the survey sought to quantify their involvement in purchasing components.

With the assistance of research consultant MRSS, respondents were asked to detail their roles among four common steps in purchasing (Chart 1). Because many, if not most, participate at more than one level, there were many compound answers.

Nearly 74% of participants say they help to determine the need for purchasing components. Over 62% say they have input in recommending suppliers of the components to be bought. Just under 40% of all respondents report they actually specify the supplier, and nearly the same percentage of respondents (39.1%) say they have authority to make the purchase. It's obvious that the respondents to the PW survey represent true buying influences who are heavily involved in the selection of packaging components for their companies.

Of all respondents, about 27% reported that they don't actually specify the components their companies buy for packaging equipment. Of the 72% of participants who do specify, the survey sought more detailed information.

Mechanicals lead the way

The survey identified 10 types of components and asked which of them the respondents might specify. The answers were decidedly skewed toward the more common and more mechanical components (Chart 2). Like elsewhere in the survey, multiple answers were the norm as few participants were involved with only a single component.

This response may be typical throughout packaging. But it also may have been due to our skewing of those who participated in the survey. PW and MRSS consciously selected a list that balanced readers from large companies with an equal number of those from smaller companies. About half the list were individuals from companies with 1ꯠ or more employees, the other half from companies with 50 to 100 employees.

Obviously, the larger companies simply buy more components of all kinds because they have far more packaging machines than smaller companies. However, smaller companies are far more numerous than the big firms. So PW felt it was important to recognize this dichotomy in our survey results. Thus every response from one of Anheuser-Busch's highly automated breweries, for example, is equivalent to a response from one of the small companies we surveyed.

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