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Mindfulness Pervades Packaging for Mineral-Based Sunscreen

The introduction of a new reef-safe SPF 50 sunscreen product from Goddess Garden prompts the selection of recyclable packaging and updated graphics that reflect the brand’s authenticity.

A new reef-safe SPF 50 sunscreen product from Goddess Garden prompts the selection of recyclable packaging and updated graphics that reflect the brand’s authenticity.
A new reef-safe SPF 50 sunscreen product from Goddess Garden prompts the selection of recyclable packaging and updated graphics that reflect the brand’s authenticity.

Since CEO Nova Covington founded safe skincare company Goddess Garden in 2009, the company has grown to include a greater number of products with even greater effectiveness and sophistication. So too, over that time, has its packaging grown in sophistication. Now, with the launch of a new line of SPF 50 reef-safe sunscreen products, Goddess Garden has further refined and updated its packaging, with mindfulness—in materials and aesthetics—at the core.

Goddess Garden introduced the new SPF 50 sunscreen in Baby, Kids, and Sport formulas in March 2019. “Demand for higher SPF sunscreen is growing among consumers, so we wanted to show that we are listening and responding to their needs,” says Covington. “We’ve also reformulated to make our sunscreen more sheer than ever, so we can increase the mineral content to provide SPF 50 without that thick, whitening consistency some people expect from mineral sunscreen.”

Created to solve problems, rather than create more, according to Covington, Goddess Garden chose 100%-recyclable inverted polypropylene tubes from Viva IML Tubes for the new lotion products, a deliberate package choice that she says is rare in the sunscreen industry. Viva supplies both the tubes and the caps, which reduces emissions from transportation. “They also use less material per tube than the industry average and have a molding process that aims to minimize waste,” she adds. “Overall, their life-cycle analysis shows that their polypropylene tubes can actually save 25 percent to 35 percent of energy compared with other forms of tubes.”

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