Rondo-Pak offers enhanced digital watermarking for folding cartons. Using mobile technologies, such as InvisiMarc™ (IM) code, the digital watermarks invisibly connect packages and other printed materials to interactive experiences on consumers’ smartphones.
Digital watermarking provides consumers with expanded brand messaging and detailed product information at the point of purchase. The result is multimedia customer engagement in real time without taking up valuable print real estate on a package. Rondo-Pak’s digital watermarking can also be integrated into customers’ brand authentication and anti-counterfeiting strategies as an added layer of protection.
In addition to freeing up packaging real estate, the imperceptibility of Rondo-Pak’s digital watermarking brings several other advantages: The digital watermarking can be incorporated into the carton without the need for graphics or package redesign, and it does not detract from established brand image.
Multiple codes can be embedded in the same package, thereby enhancing opportunities for expanded customer interaction. For example, a brand may want two digital watermarks on the same package so that one can focus on usage directions while another provides a discount, coupons for future use, or loyalty program details. Other possibilities include instructional videos and relevant non-directional customer information.
