Rondo-Pak: Digital watermarking

Imperceptible digital watermarking for folding cartons expands product information and offers brand protection.

Imperceptible digital watermarking for folding cartons expands product information and offers brand protection.
Imperceptible digital watermarking for folding cartons expands product information and offers brand protection.

Rondo-Pak offers enhanced digital watermarking for folding cartons. Using mobile technologies, such as InvisiMarc™ (IM) code, the digital watermarks invisibly connect packages and other printed materials to interactive experiences on consumers’ smartphones. 

Digital watermarking provides consumers with expanded brand messaging and detailed product information at the point of purchase. The result is multimedia customer engagement in real time without taking up valuable print real estate on a package. Rondo-Pak’s digital watermarking can also be integrated into customers’ brand authentication and anti-counterfeiting strategies as an added layer of protection.

In addition to freeing up packaging real estate, the imperceptibility of Rondo-Pak’s digital watermarking brings several other advantages: The digital watermarking can be incorporated into the carton without the need for graphics or package redesign, and it does not detract from established brand image.

Multiple codes can be embedded in the same package, thereby enhancing opportunities for expanded customer interaction. For example, a brand may want two digital watermarks on the same package so that one can focus on usage directions while another provides a discount, coupons for future use, or loyalty program details. Other possibilities include instructional videos and relevant non-directional customer information.
 

List: Digitalization Companies From PACK EXPO
Looking for CPG-focused digital transformation solutions? Download our editor-curated list from PACK EXPO featuring top companies offering warehouse management, ERP, digital twin, and MES software with supply chain visibility and analytics capabilities—all tailored specifically for CPG operations.
Download Now
List: Digitalization Companies From PACK EXPO
Medical Device Innovations Report
Cutting-edge packaging technologies are transforming the medical device sector in PMMI’s “Innovation in Medical Device” report, featuring advanced materials, smart solutions, and evolving regulations. Editors share insights from nearly 300 PACK EXPO booth visits—each product deemed new and truly innovative—alongside video demonstrations of the equipment and materials on display.
Learn More
Medical Device Innovations Report