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Label and panel redesign considerations

Often left out of the equation in early pilot tests, many package design professionals have discovered the hard way that serialization has a deep impact on labels and panel design.

For smaller items, there is an actual physical real estate issue.  You have to add a GTIN and serial number, and it has to be readable to a human and to a scanner.

Many smaller packages have just enough space for lot number and expiration date, but the remaining blank area is not sufficient for adding a unique serial number or a 2D barcode. That could necessitate the addition of a new outer carton.

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Break out of the ordinary: see what’s new in life sciences packaging
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Break out of the ordinary: see what’s new in life sciences packaging