R+E Automation Technology GmbH was renamed OPTIMA automation GmbH in July 2019. The company, based in Fellbach, Germany, produces assembly systems for medical consumables and feed systems. The new name emphasizes the company's affiliation with the family group from Schwaebisch Hall and is part of a successful integration process taking place over several years.
"By changing our name, we are expressing R+E Automation's increasing integration into the Optima group of companies formally as well," says Michael Becher, Managing Director of the company. Optima Automation, which is based in Fellbach, Germany, has been part of the Optima group of companies since July of 2016. The new name is better suited to current developments and emphasizes the company's affiliation to the parent company. The cooperation between R+E and Optima had expanded from joint market processing to the joint development of new machines.
More flexibility and expertise for system configuration
Optima Automation extends the portfolio of the Optima group of companies in the area of assembly systems in particular and gives the group's customers even more flexibility in their custom configuration of filling and packaging systems. The change does not impact collaboration with the company's customers, suppliers, and partners. Only the company's appearance is changing. It will do business using the logo of the Optima group of companies in the future. Customers, suppliers, and partners are being informed about the change.
Synergy effects are taking shape quickly
The new partner's expertise has been used gainfully in many projects, especially in medical technology. Optima Automation also contributed important knowledge to new developments, such as the new OPTIMA ImmuFill®. The company's newest innovation is the BCT-200, a modular, complete system for assembling and packaging blood collection tubes. "The status of orders placed with Optima Automation is very good," reports Michael Becher, who looks forward to future joint projects.