Supremia International, a leading premiums and promotional packaging specialist, has refreshed its branding and revamped its website to reflect expanded offerings. The shift in focus – which follows the company’s 2018 merger with Gemaco Group, a premium provider of promotional products, sales promotions, merchandise and fulfilment programs – fully showcases sweeping new capabilities in loyalty programs, webshop platforms, and trends & insights.
In addition to expanding its products and services portfolio, both the merger and marketing efforts – which also include a new logo and company tagline – strengthen Supremia’s standing as an industry leader in its legacy categories, which include gifts with purchase (GWP), premiums, promotional products and packaging solutions.
Moving forward, Supremia aims to provide the simplest end-to-end solution in the market through a one-stop-shop approach that manages strategy, creative, production, technology, quality and data. Combined, its service niches encompass a turnkey partner experience for brand owners.
Supremia’s fresh look is punctuated by a new unofficial company mascot: an astronaut that permeates the company’s www.supremia.com website. The astronaut exemplifies Supremia’s ability and willingness not only to go above and beyond, but also to expand the company’s reach into markets into which it has not previously ventured. Similarly, the traditional “mission” statement has been replaced with an “ambition” statement: “To create the best tangible custom brand experience in the universe.”
Supremia now encompasses 15 offices worldwide serving more than 150+ global markets. Operating in the fast-moving consumer goods (FMCG), beauty, and beverage segments, Belgium-headquartered Supremia sees the merger as a way to further increase the respective strengths of both companies.
“This is a great match,” said Richard Thomson, President for Supremia. “because together, Supremia and Gemaco will complement each other’s strengths and offer clients an even wider variety of comprehensive services. While we retain the Supremia name, clients can expect expanded service offerings, fresh thinking, and a larger global footprint to build on our best-in-class customer service and product offerings.”