New Color-Logic Videos Detail Anti-Counterfeiting Techniques for Brands Using Digital Print

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Color-Logic--the leader in metallic color communication and decorative effects--has released two new videos showing how designers can create anti-counterfeiting effects when using digital. Discussing the technique, Color-Logic Director of Sales and Marketing Mark Geeves commented: "The Color-Logic technology has always enabled brands to impart the WOW factor to their products, as well as provide brands with quicker time-to-market and more economical press runs. Now, Color-Logic enables brands of all sizes to implement a first level of security using white and CMYK ink sets on digital presses." Richard Ainge, Color-Logic CTO, added: "Color-Logic variable metallic data executed on a digital press canprovide brands of all sizes with

not only personalization, but a first level of anti-counterfeiting security as well. Color-Logic design tools, together with commonly used variable data tools like XMPie or HP Smart Stream Designer,easily provides brands with basic anti-counterfeiting features. The Color-Logic system eliminates the need for white ink masks, so every label, carton, shrink sleeve, coupon, or other marketing piece printed on a reflective substrate can include variable metallic features."

The two anti-counterfeiting videos are available on the Color-Logic website at http://www.color-logic.com/newspr/security/, or may be requested at brands@color-logic.com.

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