SATO Acquires Primary Label Leader Prakolar in Brazil

New Addition Bolsters Group Primary Label Capability in Latin America

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SATO, a leading global provider of Auto-ID solutions that empower workforces and streamline operations, announced it acquired 100% of the shares of Brazilian primary label leader Prakolar Rótulos Autoadesivos S/A (hereinafter Prakolar).

Prakolar is based in São Paulo, Brazil and utilizes its labeling sales and manufacturing expertise to service global, regional and local brands by providing high quality and high value-added labels. Its customers encompass a range of industries, mainly cosmetics, pharma and also in chemicals and beverages. Prakolar will be headed by CEO Alexandre Chatziefstratiou.

Through the acquisition of Prakolar, SATO seeks to accelerate the market penetration of its South America Group companies SATO Auto-ID Do Brasil Ltda. in Brazil and Achernar S.A. in Argentina, which is engaged in primary labels, to strengthen primary labels business and network.

In order to ensure sustainable growth, a revenue base and establish its unique positioning, the SATO Group set the pursuit of globalization and maximization of customer value as its core long-term strategies in its FY2015-17 mid-term objectives.

"This acquisition not only strengthens our primary label business presence in Latin America, but also our labels capability across the entire SATO Group," said Kaz Matsuyama, President and CEO of SATO Holdings. "This acquisition is perfectly aligned with our mid-term goal of strengthening base business and developing emerging markets to expand our global presence."

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