The international corporation based in Heidenheim is one of the leading manufacturers of packaging solutions, having creating packaging for virtually all large brands in the healthcare and beauty care segments. With its countless innovations and initiatives, the company has continued to play a leading role in defining the industry.
The foundations for success were laid in 1913 when Carl Edelmann bought a stone printing workshop in Heidenheim. In 1924 he began producing folding cartons for the branded goods that were on the rise at the time. In the decades that followed, the family-run company built up the packaging business and transformed itself from a simple folding carton printer to a manufacturer of high quality packaging for confectionery, pharmaceuticals and cosmetic brands. Edelmann has always been a pioneer when it comes to technology, and in the 1970s and 80s the firm had the most modern pre-press and finishing capacities of all folding carton producers in Europe. It was also during this period that the company’s strategic growth began with its first acquisitions. In 1995 Edelmann trained its focus onto its most important business areas of healthcare and beauty care, with the result being today’s division-based company structure, which enables the company to supply its customers in a more targeted way. When it launched it production of leaflets in 2009, Edelmann became a system manufacturer.
2002: The global production network takes shape
From 2002 onwards Managing Director Dierk Schröder pushed for the transformation of the company into an international corporation. Edelmann is now one of the few packaging manufacturers with a network of its own production sites that spans almost every continent: “We are entirely guided by the needs of our customers – globally operating market leaders. We follow them to their markets and thus fulfil our role as a reliable partner in the packaging process for the long term”, Schröder explains. Group-wide uniform production and technology standards mean Edelmann can guarantee a certain level of quality for its customers worldwide. Every piece of packaging that leaves one of the production sites, wherever it may be in the world, meets Edelmann’s “High Q Packaging” quality promise.
In its 100 years of operation, Edelmann has played a significant role in the long-term development of the packaging industry in many areas. The company has produced numerous innovative structures and prints, many of which have won awards. It was this spirit of innovation that produced solutions for child-proof pharmaceutical packaging or entirely round folding cartons, for example. In total the Group can boast over 25 national and international patents, design patents and utility patents and can fall back on an ideas archive of 2,500 packaging creations. Its quality assurance system led to the Heidenheim-based company becoming one of the first German companies to be awarded the RAL quality seal for pharmaceutical packaging, thus gaining DIN-ISO certification. The company is also involved in the development and introduction of international production standards. Edelmann was heavily involved, for example, in the global and European standardisation process on the subject of Braille as well as originality protection for pharmaceutical packaging.
Further international growth not to be ruled out
The Edelmann Group plans to stay true to its concept for success in the future too: “We want to be able to respond even more effectively to the individual needs of our customers”, says Dierk Schröder. He is therefore assuming continued growth in demand for innovative brand packaging concepts – in the health and beauty care segments as well as in premium segments such as confectionery. The range of system solutions is also set to be expanded. Edelmann is a partner for comprehensive packaging projects, with a range that includes folding cartons and leaflets as well as liners, product add-ons and plastic inserts. The customer can get all this from one source.
Further international growth is not to be ruled out. “We are convinced that Edelmann will continue to play an important role in the international packaging market in the future”, says Managing Director Dierk Schröder. “The efforts of global brand manufacturers and thus the international nature of the packaging business will continue to develop in the future thanks to dynamic consumer development in new growth markets, predominantly in the ASEAN countries.”