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The new social resources are part of “Coding for Compliance,” an educational campaign addressing challenges facing the pharmaceutical industry due to the impending California E-Pedigree Law, which requires unique serialized products by 2015. A large amount of planning, investment and change will occur within pharmaceutical manufacturing to comply with the standards. While much of this will fall within the IT infrastructure, new regulations will increase the demands on coding technologies as well – and that’s an area Domino plans to lend their knowledge and expertise.
Through the use of Facebook and Twitter, followers will get abbreviated versions of the updates, links, and videos currently being posted on the campaign’s primary hub: CodingForCompliance.com. The smaller format will allow users flexibility to get the updates while on the go, plus offer more opportunity for sharing and conversing – two paramount components to the campaign.
The campaign’s slogan, “Do More, Feel Better,” represents the primary message of “preparation,” which is aimed at pharmaceutical manufacturing decision makers. “Coding for Compliance” has designated the hashtag #DoMoreFeelBetter to unify the conversation on Twitter and further promote the importance of planning for the new regulations. We encourage and welcome the media to follow, use the hashtag and join us in the effort to help educate all those affected by the law.