The initial pilot project that began in 2010 offered a rigorous yet more cost-effective and coordinated approach for medium-sized landowners to seek forest certification, as well as offering resources to support responsible forest management. This led to an additional 620,000 acres of lands certified to the SFI standard in Maine. The project extension announced today involves new landowners, including Hilton Timberlands LLC, and is expected to add another 600,000 acres of certified lands.
"Time Inc. supports SFI certification because we know it contributes directly to responsible forestry practices," said Guy Gleysteen, Senior Vice President of Production at Time Inc. "The pilot project was a success because it gave us a chance to show landowners the value of certification, and coordinated activities to reduce costs."
"Promoting sustainable forestry and certification remains a cornerstone of Hearst's purchasing strategy, and we are pleased to have the opportunity to participate in another quantum step in the State of Maine," said David Schirmer, Vice President and General Manager of Hearst Enterprises.
Abusow said it made sense to start the project in Maine because of the state's strong commitment to forest certification. She said the SFI program is looking for ways to expand the work through its network of 37 grassroots SFI Implementation Committees. "The Maine SFI Implementation Committee played a key role in the pilot project, and its members are sharing their experience with others across North America," she said.
"The National Geographic is committed to do all it can reasonably do to 'walking the talk' of environmental conservation and sustainable operations," said Hans Wegner, Chief Sustainability Officer for National Geographic Society. "We know that certifying forest management, harvesting, and replanting practices is a critical part of that goal. We see our participation in expanding forest certification as a logical and necessary step in this process."