Alpha Packaging Creates New Sales Position

Effective February 8, 2010, Lenore Campites will join the outside sales force of Alpha Packaging, a leading blow molder and decorator of plastic bottles and jars.

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Campites will develop business with both pharmaceutical and health & beauty customers on the East Coast, with a special focus on growth opportunities for Alpha's personal care packaging and decorating.

Campites is already very familiar with Alpha's primary customer base of leading pharmaceutical and nutritional supplement manufacturers, and also has extensive experience with printed packaging components. As Senior Accounts Manager for Cortegra Group (a division of Menasha Corporation), she was responsible for developing multi-year supply agreements with companies such as Forest Labs, Bristol Myers Squibb and URL Pharma.

Prior to her role at Cortegra Group, Campites spent three years as an Account Manager in the healthcare division of Rexam Plastic Packaging. While with Rexam, she handled both direct accounts and distributor relationships. Other past experience includes managing logistics programs and inventory control for leading beauty brands such as Estee Lauder, Revlon and L'Oreal.

Campites will report to Jack Baily, Alpha's Vice President of Sales. Baily says the addition of a fourth East Coast sales representative will help Alpha and its Technigraph decorating division reach more potential customers in the personal care market. “Alpha has invested in new blow molding and decorating capabilities in our Pennsylvania and Florida plants, and now we are ready to support that with additional sales resources” Baily says. “Lenore not only understands the demands of our customer base, but her past experience and results-oriented approach to sales makes her a perfect fit within our existing sales team.”

Baily also says that with Alpha's planned expansion into Europe during 2010, one of its current East Coast sales representatives will be spending more time in Europe and less time calling on domestic accounts. “With Lenore on board early in the year, we won't have to worry about losing any of the East Coast sales momentum we've been building in recent months,” he says.

Dave Spence, Alpha's President and Chief Executive Officer, says Campites is perfect for the new sales role because she understands what it takes to carve out opportunities in new markets. “Lenore has proven in each of her past roles that she can build a book of business from scratch,” he says. “I have no doubt she will hit the ground running, and open doors to new opportunities.”
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