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Starbucks Lightweights Cold Cup, Pringles Cuts Empty Can Space, Ybarra Removes Tamper Seal Plastic for Mayo and Sauces

See a few examples of packaging material reduction innovations from Starbucks, Pringles, and Ybarra from ThePackHub’s Innovation Zone.

Starbucks' new lightened single-use cold cup is expected to divert about 13.5 million pounds of plastic from landfills annually.
Starbucks' new lightened single-use cold cup is expected to divert about 13.5 million pounds of plastic from landfills annually.
Starbucks

Material reduction innovations can help companies to achieve sustainability goals without moving to entirely new packaging materials. The below companies showcase how relatively small reductions in packaging material can result in major waste savings.

Learn more about ThePackHub's Innovation Zone here.

Starbucks' new lightened single-use cold cup is expected to divert about 13.5 million pounds of plastic from landfills annually.Starbucks' new lightened single-use cold cup is expected to divert about 13.5 million pounds of plastic from landfills annually.StarbucksStarbucks Introduces Lightweighted Single-Use Cold Cup

Starbucks, with over 38,000 stores worldwide, has marked Earth Month with the introduction of an enhanced version of its single-use cold cup, aimed at reducing waste by 10-20%, thus diverting an estimated 13.5 million pounds (6,750 metric tons) of plastic from landfills annually in the U.S. and Canada at no extra cost. These cups, made with up to 20% less plastic, align with Starbucks’ pledge to halve its carbon, water, and waste footprints by 2030. Developed with input from store partners and individuals with low vision, the cups feature a universal lid for tall, grande, and venti sizes to assist Starbucks baristas. The cups debuted in selected stores across the U.S. and Canada in April 2024, with a full-scale rollout planned throughout the year. Starbucks advocates for the use of personal cups, observing a notable increase in the purchase of beverages with reusable cups compared to the previous year. 

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