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Arthritis Foundation & Target Partner to Improve Packaging

The new design guides aim to make products and packaging easier for anyone to use.

Ease of Use® Design Guides
The Arthritis Foundation recently announced its partnership with Target in the development of Ease of Use® Design Guides for product and packaging design.

Key takeaway: An attention to specific package design characteristics can help consumers better engage with your brand and product.


The Arthritis Foundation recently announced its partnership with Target in the development of Ease of Use® Design Guides for product and packaging design, which the companies claim is the first of its kind. These Ease of Use Design Guides serve as resources for engineers and designers in the requirements definition and design development stage for easy-to-use products and packaging developed in the United States.

The guidelines are based on the Arthritis Foundation’s Ease of Use Certified® program, which recognizes products and packaging that have been independently tested, approved, and certified as easy to use for people who live with mobility limitations (and more generally for anyone). 

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