Korean cosmetics and prestige brand owner Amorepacific will take advantage of Eastman’s range of PCR that have been processed via advanced recycling, or what it calls molecular recycling.
“Cristal™ Renew and Eastman’s innovative molecular recycling technologies will play a crucial role in helping us achieve the commitments laid out in our ‘2030 A MORE Beautiful Promise,’ without sacrificing the premier beauty experience customers expect from Amorepacific,” says Jung Changwook, Senior Vice President of Amorepacific’s development and purchasing division.
Eastman’s molecular recycling technologies break down hard-to-recycle plastic waste into building blocks used to create new materials that are comparable to traditional materials in clarity, luster, and mechanical properties.
 | Watch this brief, five minute video about different advanced and chemical recycling techniques, including Eastman Renew, that aim to augment the existing mechanical recycling infrastructure. |
Using molecular recycling to make these materials diverts plastic waste from landfills, incinerators, and the environment. The process also reduces the use of fossil resources and results in 20% to 50% lower greenhouse gas emissions than traditional manufacturing.
The recycled content is achieved by allocating the recycled waste plastic to Eastman Cristal Renew co-polyesters using a mass balance process certified by the International Sustainability and Carbon Certification (ISCC).
Amorepacific says that Eastman’s Cristal Renew material is key to creating recycled content packaging that lives up to its signature beauty aesthetic, which the company says is renowned worldwide. Cristal Renew, available with 30% and 50% certified recycled content, gives the skin care leader brilliant, crystal clear packaging that enhances its products and customer experience, the company says. -PW
