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GoodPop’s Mission: Pledge Good. Do Good. Feel Good.

This good-for-you frozen treat company has refreshed its packaging with a new look that calls attention to its mission to create social and environmental good.

Goodpop's New Twin Pops debuted with a packaging redesign.
Goodpop's New Twin Pops debuted with a packaging redesign.
Goodpop

Consumers today want to see companies they support take a stand on issues that align with their own beliefs, and they want to see positive corporate action.  GoodPop® Frozen Pops is meeting that demand with their company mission: Pledge Good. Do Good. Feel Good.

If a customer pledges to do one of the eleven good deeds listed on a drop-down menu which focus on the areas of racial equality, stopping hunger, helping animals find homes, or creating a healthy environment, the company pledges to donates $1 to charity. The customer gets to choose which of those four areas will receive the charitable donation.Good Pop Pr Image Mango Chile V2Cision PR Newswire

GoodPop's recently debuted new Twin Pops in three flavors: Sweet Cherry, Valencia Orange and Concord Grape. A nod to the childhood classic, the new frozen treats come in packs of four, and join GoodPop's collection of dairy-free and vegan pop flavors such as Dreamy Orange Push Pops, Coldbrew Latte, and Strawberry Shortcake.

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Break out of the ordinary: see what’s new in life sciences packaging
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Break out of the ordinary: see what’s new in life sciences packaging