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Transparency Is the Key to Consumer Trust

Blockchain technology, connected packaging, and other innovations use the packaging to build consumer trust.

The 2020 Index concludes that on-package information is a good medium for brands to get their transparency message across.
The 2020 Index concludes that on-package information is a good medium for brands to get their transparency message across.

As consumers become increasingly concerned about the environment and health, manufacturers must adapt to meet these growing demands. Data collected in the 2020 Tetra Pak Index global research study, COVID-19 and the Food Safety-Environment Dilemma, states that 49% of consumers believe environmental issues are among the biggest concerns facing the world today, with only COVID-19 scoring higher. In addition, 70% of consumers also want innovative solutions that protect foods for longer periods of time and maintain their nutritional value, and avoid waste.

Consumers are no longer taking brands at face value. In the context of health and other concerns around food, consumers are looking for transparency as reassurance–one of the strongest drivers of consumer purchasing decisions, according to the study–with 58% saying they really care about how food and beverages are produced, as well as their provenance.

Break out of the ordinary: see what’s new in life sciences packaging
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Break out of the ordinary: see what’s new in life sciences packaging
Researched List: Blister Machines for Life Sciences
Need a blister machine for life sciences packaging? Our curated list features companies serving pharmaceutical, medical device, nutraceutical, and cosmetic industries. Download to access company names, locations, machine specifications, descriptions, and more.
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Researched List: Blister Machines for Life Sciences