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Coating Technology Resolves Serialization Issue

Platinum Press works with its suppliers to eliminate a problem customers had experienced with serialized codes rubbing off booklet-style labels.

Most every packaging challenge in the pharmaceutical industry comes down to a problem seeking a solution. Customers of Platinum Press, for example, faced a perplexing issue in which a laminate layer on booklet-style labels led to serialized codes occasionally rubbing off the label.

“It’s always been our goal as a company to be at the forefront of not only technologies, but also helping our clients with their issues,” explains Andrew Vale, VP of Sales at Platinum Press, a company dedicated to producing printed packaging components to the pharmaceutical, medical device, and animal care sectors. “It’s really how we add value. As a result, we work with other companies in the industry to create partnerships to address issues with serialization.”

To resolve the matter of ink rubbing off customers’ serialized labels, Platinum Press reached out to industry suppliers to discuss marking technologies. The search brought them to Domino Printing. Platinum Press uses Domino’s D320i laser printer, which employs DataLase®, a clear, ink-like pigment incorporated into coating during the printing process. The proprietary technology comes from DataLase, a SATO company.

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