Bottle drinks from the stream of technology

American Beverage Marketers warm-fills its Finest Call cocktail mixes into new PET bottles, then injects liquid nitrogen. The LN2 prevents bottle paneling and helps to extend shelf life. The PET bottle replaces PP, providing greater clarity and appeal for the product's introduction to the retail market.

While these former PP bottles (above) earned recognition from NACD last year, they didn1t provide the clarity that the new PET v
While these former PP bottles (above) earned recognition from NACD last year, they didn1t provide the clarity that the new PET v

In March, American Beverage Marketers reintroduced its line of Finest Call(TM) cocktail mix products in a clear 1-L bottle made of polyethylene terephthalate. What allows the company to warm-fill the products into conventional PET bottles is the addition of liquid nitrogen (LN2) that creates pressure to keep the bottle sidewalls from paneling as the product cools and internal vacuum pressure builds.

At its "absolute" temperature, LN2 is LN2 has been used for years, often to provide internal pressure for noncarbonated beverages filled in light-weight aluminum cans. Now, bottlers who warm-fill mixes, edible oils and sauces can introduce LN2 gas to eliminate the need for heat-set bottles or extensive sidewall ribbing.

ABM distributes 14 cocktail mix flavors nationwide, to taverns and other on-premise customers. Thirteen products are in PET, a Bloody Mary mix is filled into glass. And for the first time, the New Albany, IN-based firm will introduce Finest Call to the retail market. At press time, retail product was ready for limited distribution, in the same 1-L bottles, using the same components. PET's clarity and barrier characteristics, company president George Wagner notes, are particularly appealing to retailers.

The PET bottles are injection/stretch blow-molded by Grafco (Hanover, MD). The system used to dispense the LN2 is from Reynolds Metals Company's Can Div. (Richmond, VA).

Before shifting to PET, ABM sold Finest Call in a polypropylene bottle. The PP version represented a step up from its high-density polyethylene predecessor. The switch to PP was made a little more than a year ago (see Packaging World, May '96, p. 43). That bottle earned a Bernard M. Seid Best of Show Award from the National Assn. of Container Distributors for ABM's distributor Ryco Packaging (Omaha, NE). ABM also procures the PET bottles through Ryco.

Breaking barriers

"We decided to switch to PET for its performance characteristics compared to PP," says Wagner. "The oxygen barrier is superior compared with the former bottle. Clarity was another important issue. Even though the PP bottle provided better clarity than the milky HDPE version we had originally, the PP offers contact clarity, in which you can see the color of the product through it. However, the PP was still a bit cloudy compared to clear-as-glass PET."

Wagner says, "it was our goal all along to get into PET," but until recently, he admits, sales volume couldn't justify the economics of the move. "Our sales of Finest Call grew about 60 percent in '96 compared to '95. And," he adds, "the development of PET over the past few years made it the obvious choice. The aesthetic appeal PET provides is important to our on-premise customers who are very image-conscious, and it's imperative for the retail market."

Notable bottle

By late last year, ABM and Ryco began searching for a competent PET molder. "We talked with different companies," recalls Wagner. "Many of them told us that to warm-fill PET, we'd have to use a fully-ribbed bottle. That didn't appeal to us. Ryco led us to Grafco and we chose Grafco for its ability to provide custom solutions and its willingness to meet our needs."

According to Dale Behm, Grafco's director of engineering, "most of the challenges involved in the Finest Call bottle were in the up-front design and engineering. We used a single-cavity set-up mold, making numerous insert changes so we could zero in on what we needed to do to make a prototype bottle."

By the end of February, Grafco made its initial production runs on the 70-g, 38-mm bottle. "We used several tricks of the trade," quips Behm, "to create the bottle." Unlike other companies that recommended extensive ribbing, Behm says, "we sat down with George and developed alternatives. We limited the number of ribs necessary to support the bottle."

The Finest Call bottle relies on two subtle primary "ribs" that circle the bottle, one located just above the base, the other just below the bottle's shoulder.

Additional support comes from the rather clever use of recessed panels on the front and back of the bottle. Each panel is embossed with the Finest Call logo. In shape, these recessed areas replicate the "splash" graphic on the bottle's neck label. And while these logos might look solely like graphic devices, they primarily add structural support.

Grafco uses a Nissei ASB 650 (Atlanta, GA) single-stage machine to injection-mold a preform and stretch/blow-mold the preform into a bottle. The PET resin is supplied by Nan Ya Plastics (Livingston, NJ). Grafco adapted one of its own proprietary molds to make the preform. The custom mold used to stretch/blow-mold the Finest Call bottle is owned by ABM.

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