Fridababy Sick Day Prep Kit
Pros
-
Convenient for tired parents, the all-in-one paperboard storage kit opens to reveal four products in thermoformed trays including an Accu-Dose Pacifier for dispensing medicine
-
While large, the package is flat for easy storage
-
Whitespace and pastel colors make the package easy to read, including statements about the contents and volume/quantity of each component
-
“Simple steps” and schematics are printed on the fold-out flap of each compartment
Cons
Welly Health PBC Human Repair Kit
Pros
-
Colorful, vintage aesthetic on the paperboard sleeve, tin and contents offer a global, adventurous feel
-
Copy speaks to consumer in gentle, conversational language
-
Imagery on both the sleeve and tin show what’s inside: assorted bandage sizes and ointment pouches for on-the-go treatment
-
The tin can be repurposed; single use ointments work well for travel
Cons
Notes
Cora Organic Tampons
Pros
-
Sophisticated white carton with black and gold stands out from the bright colors and high-energy graphics/fonts usually seen in this segment
-
Carton features tampon ingredients (100% organic cotton) and product photo, as well as B Corp and organic textile certification symbols
-
Primary packaging—a solid grey pouch with vertical perforated line—features limited text/graphics to coordinate with carton
-
The carton notes that the company donates supplies to women in need, with a callout to a website with further information
Cons
Johnson & Johnson Band-Aid Hydroseal Blister Cushions
Pros
-
Paperboard with hangtag holds a lightweight, teal translucent case to protect bandages on the go
-
Usage illustrations show where product is intended for on the feet and heels
-
The label on the case instructs users where to open
-
Both the paperboard and case feature recycling symbols
Notes
-
Consumers are very accustomed to using similar products once a blister has formed, but these are for prevention; though the first bullet denotes this, there could be a large or colorful “prevention” callout
Sanofi Chattem Aspercreme Warming Pain Relieving Gel
Pros
-
Usage illustrations clearly show where product is targeted for on body
-
The key feature—a no-mess gel applicator—is prominently displayed, while an image allows users a glimpse of the sponge applicator on the carton
-
Paperboard carton features an easy-to-see recyclable carton symbol on the back panel
-
The tube itself is very easy to squeeze, important for those with dexterity issues or pain
Cons
-
The tube contains a lot of information, but it’s in very small text
-
The product is safely contained in the carton, but there is a significant amount of empty space inside
Notes
-
The carton and tube both say to keep the carton for information and the back panel instructs the user to read the inside of the carton before using; it’s great to print information on the inside of the carton to keep from needing a paper insert, however, the user has to disassemble the carton to read the inside, which makes it tough to keep after reading
This is a two-part series. Click here for Part 1.
Learn more about consumer-friendly packaging solutions at PACK EXPO Las Vegas and the co-located Healthcare Packaging EXPO, September 23-25.
