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Tubairless: A Consumer-Pleasing, Award-Winning Tube/Pouch/Bottle Hybrid

Dow Diamond Award Finalist Tubairless uses a vent hole in the middle of the sleeve and integrates an internal flexible pouch.

Dow Diamond Award Finalist Tubairless uses a vent hole in the middle of the sleeve and integrates an internal flexible pouch.
Dow Diamond Award Finalist Tubairless uses a vent hole in the middle of the sleeve and integrates an internal flexible pouch.

Packaging is ever-evolving. Done right, such developments are exciting and beneficial to consumers. PumpArt System's Tubairless packaging for example exemplifies packaging that pleases consumers.

The packaging also turned heads at Dow, as it was named a Diamond Award Finalist.


Also known as Tubeasy, Tubairless is better described as hybrid packaging that bridges the gap between a squeezable tube, a soft pouch, and an airless pump bottle. Essentially, it’s a three-component package, consisting of tube, pouch, and closure.


“Tubairless is a ‘bag-in-squeezable-tube’ technology,” explains Xavier Sutty, PumpArt System CEO. “The bag acts like an integrated soft piston and as a ‘cocoon’ for the cream [product]. The challenge is to assemble a very soft plastic pouch inside a squeezable tube, at a precise position while ensuring tightness.”


The packaging uses a vent hole in the middle of the sleeve and integrates an internal flexible pouch. Manufacturing Tubairless can be done either inline through the tube-making process, or offline, says Sutty, who prefers not to divulge assembly process details.


The tube and pouch are polyethylene-based and may be manufactured in monolayer or multilayer versions. Post-consumer or bio-based resins can be used. Sutty notes that any traditional tube decoration process works for Tubairless as well, including offset, silkscreen, flexo, digital, and hot-stamp printing.

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