With the growing size and spending power of the senior population around the globe, healthcare packagers have an opportunity to attract the loyalty of the aging demographic by making packaging changes that cater to seniors and appeal to all patients.
“Senior-friendly Healthcare Packaging: A Value Proposition for Universal Packaging,” covers a variety of reasons that producing easier-to-open packaging, and easier-to-read dosing instructions, would benefit seniors as well as all other patients. Any improvements to the package that could boost compliance would rescue lost profits. The study says non-adherence is an expensive issue for the global healthcare industry, resulting in $250 billion in lost sales annually.
The senior population is exploding. This trend is predicted to continue, with the population of individuals over the age of 65 expected to more than double by 2060, from 46 million to 98 million. As a percentage of the total population, seniors will make up 24% of the entire U.S. by 2060, compared to just 15% today. Most of this expansion in the senior cohort in the near future will be driven by the U.S. Baby Boomer generation, all of whom will be over the age of 65 by the year 2030.
