FR!SKA™ Men’s Daily Enzyme + Probiotic Support Capsules
Pros
- Attractive, clean matte paperboard tube features metallic foil brand name and accents
- Symbols on the back and top of tube tout easy-to-read product features
- Clear sticker for tamper-evidence allows copy to show through
- The bottle inside offers a high-end, cohesive look in clear blue glass with matte label
Notes/Cons
- The tube is large, which offers a lot of real estate for supplement facts, but some consumers may be concerned about excess packaging with a larger tube housing a smaller bottle
The Mentholatum Company Rohto® Cooling Eye Drops in Optic Glow™
Pros
- White carton conveys “cooling” with eye-catching foil elements in iridescent silver, blue, and purple, and a bottle image showing what’s inside
- Top panel features a QR code to “Scan for Reviews,” enticing the consumer to check reviews in-store
- Back panel has an outline of the actual bottle size under the drug facts
- Inside, the child-resistant bottle features an iridescent label and is wrapped in a clear inner pouch; inner pouch and bottle feature opening instructions to push down cap and twist
Notes
- The directions printed on the inner pouch are in white ink on a clear pouch, but the bottle label itself features clearer directions with more contrast
- The QR code takes the user to a general reviews page for various eyedrops in the product family, and not Optic Glow drops specifically
Buoy Easy Squeezy Electrolyte Drops from Better Tmrw LLC
Pros
- Portable compared to pre-mixed electrolyte drinks, the 2-oz. HDPE bottle features a shrink sleeve with vintage wave-themed stripes and a pelican on a buoy
- Easy-to-squeeze bottle and pouring membrane offer a mess-free and convenient way for those with or without chronic illness to add hydration on-the-go or at home
- While small, the front panel clearly notes the number of servings, along with zero calories and sugar
- QR code on the top links to usage instructions, ingredients, and more
Notes
- The bottle is surprisingly squeezable with minimal hand pressure per the directions, however a consumer may be curious if the drink needs to be a certain number of ounces for dilution
GSK Sensodyne Pronamel Toothbrush (2-Pack)
Pros
- Front panel touts 100% plastic-free packaging; sturdy paperboard tray and lid are entirely recyclable in the paper stream
- Window offers clarity to see brushes, while maintaining recycle-readiness
- Clean front panel design features symbol to convey brush motion; can be stacked on shelves or hung on racks
Notes/Cons
- The tray and lid width are slightly wider than some traditional, less recycle-ready 2-pack blisters
This is Part 2 of a two-part series. Click here for Part 1.