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Rethink Water Packaging for Kids Makes Multiple Statements

Colorful graphics connect with kids by promoting fun and activities, and with parents, by calling attention to this healthy alternative to high-sugar, high-calorie drinks.

With its April 2018 introduction of new flavors, as well as newly designed packaging and branding, Rethink Brands is again making a splash in the category of flavored water for children.

The Columbia, MD, company launched Rethink Water in 2016, aiming to disrupt the bottled water category by focusing on “eliminating the 40 billion plastic bottles that end up in landfills and oceans each year.”