Packaging/Filling: Page 127
SkinMedica works with structural branding firm to transform its stock packaging look to create structure and design across its product line. "We are a cutting-edge company that has cutting-edge ingredients," says Josie Norine, product manager, cosmeceuticals, for Carlsbad, CA-based SkinMedica, Inc., maker of pharmaceutical and cosmeceutical dermatology products. "So we want to be the first in the marketplace to make a strategic change as far as packaging, and be a pioneer, but [our packaging was] pretty dated in the marketplace," for the products, which had been on the market five years. December 14, 2006
