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Package Design Video Shorts: For brand impact, 'less is more'
Ronald deVlam, CEO and global managing partner for brand strategy and design firm Webb deVlam, examines how the concept of “less is more,” coined by architect Mies van der Rohe, can be effectively expressed in brand packaging.
Nov 2, 2011
![Alison Bryant, senior consultant at Antea Group and communications director for the Healthcare Plastics Recycling Council (HPRC), addressed the crowd at the[PACK]out.](https://img.healthcarepackaging.com/files/base/pmmi/all/image/2024/05/Alison_Bryant.6644005a513b0.png?auto=format%2Ccompress&fit=crop&h=167&q=70&w=250)
How to Honor a Leader
Induction into the Packaging & Processing Hall of Fame is the highest honor in our industry. Submit your leader to be considered for the Class of 2024 now through June 10th. New members will be inducted at PACK EXPO International in Chicago.
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Test Your Supply Chain Smarts
Take Healthcare Packaging's supply chain quiz to prove your knowledge!
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