See What’s Possible in Life Sciences Packaging @ PACK EXPO International
2,700 exhibitors. 150+ free educational sessions. See packaging solutions for life sciences & more @ PACK EXPO International, Oct 18-21 in Chicago
REGISTER NOW

Private Label Smackdown: Private brands that evolve beyond the copycat strategy

Rob Wallace of New York City-based strategic brand identity consultancy Wallace Church compares strategies of private vs. national brand in several product categories with a special emphasis on Target.

Would you like to be a guest critic for Private Label Smackdown? Please contact us for consideration.

See What’s Possible in Life Sciences Packaging at PACK EXPO International
Explore new machinery & materials from 2,700 exhibitors. Gain insights from 150+ free educational sessions. Find solutions to tackle the toughest challenges—for life sciences & beyond—at North America’s largest packaging & processing event.
REGISTER NOW
See What’s Possible in Life Sciences Packaging at PACK EXPO International