New Tool: ProSource
Checkout our packaging and processing solutions finder, ProSource.

Simplicity differentiates Australian beer brand

For its contemporary beer brand, Vale Ale, McLaren Vale Beer Co. of South Australia uses a package design from Parallax Design that differentiates the brew from the category norm with its simplicity and modernity.

Pw 29928 Vale Ale
Described by McLaren as a "vivacious, fruity ale with a burnished gold aura and a fine haze," Vale Ale is produced in one of Australia's premier wine regions, along with a Vale Dry variety. Notes Parallax, "To quickly get noticed, Vale Ale had to claim its own brand space immediately," which it has done with sleek single-serve bottles bearing silver and black labels with a dot-like motif and minimal typography. Silver and black twist-off caps complete the contemporary look for Vale Ale and Vale Dry, respectively. Image courtesy of Lovely Package.
Test Your Supply Chain Smarts
Take Healthcare Packaging's supply chain quiz to prove your knowledge!
Read More
Test Your Supply Chain Smarts
Discover Our Content Hub
Access Healthcare Packaging's free educational content library!
Read More
Discover Our Content Hub