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Taking innovation to the extreme

Product concept and package structure remain strong companions, and some recent packages take it further through waste minimization or added convenience.

Talking palette. SI readers who reviewed 15 new packages were drawn to those that made product use easier, and one of them was S
Talking palette. SI readers who reviewed 15 new packages were drawn to those that made product use easier, and one of them was S

Consistent with the past couple of years, a strong correlation continues between perceived product concept innovation and packaging structure innovation. A few consumer packaged goods companies are putting a twist on it, however.

A new Shelf Impact!/Dragon Rouge survey of innovative packages detected a strong preference for innovative choices in production and materials that either minimize waste or enhance user convenience. Expanding into a totally new realm, new recent package introductions that are particularly notable for innovation include make-up kits that talk to you, storage containers that have more lives than a cat, and portable wine barrels. Packaging sci-fi is just around the corner!

Structure is king (redux)…

With a composite score ranging 3.6 to 3.9 on a five-point scale, the five package innovations that rose to the top of our quarterly survey list are Planet People’s IQ household cleaners line, gift boxes from Greek winemaker Ktima Gerovassilou, and new introductions from Truvia (sweetener dispenser), Stila Cosmetics (container) and Sunkist (dispensing pouch). See the sidebar for how our survey was conducted.

To view an image and brief description of each of the 15 packages reviewed during the first quarter, go to www.shelfimpact.com/go/9.

Unknown to many of us until a few months ago, Greek winemakers made a big splash in the U.S. by introducing stacked wine containers that double as wine racks. The containers are made from oak plywood, inspired by the barrels in which the wine matures. The shape of the containers conforms to the shape of the wine bottles, while a handle die-cut into the container enables the package to be carried easily. As a further enhancement, each wine container can be stacked to create a virtual wine rack. Forget the wine cooler. Get the cool portable version!

Meanwhile, Truvia helps consumers save an extra step in their day-to-day chores while doing away with an antiquated sugar dispenser. While natural sweeteners often are found in sachets, and sugar is sold in spillage-prone bags and cartons, Cargill’s Truvia redefines convenience by introducing a wide-mouth PET container that enables consumers to spoon the sugar substitute right out of the package. The jar’s softly curved shoulder and flip-top closure allows easy access to the product. As an added benefit, when the shrink-sleeve label is removed, the empty jar offers a second life as a handy storage container.

Break out of the ordinary: see what’s new in life sciences packaging
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Break out of the ordinary: see what’s new in life sciences packaging
Researched List: Blister Machines for Life Sciences
Need a blister machine for life sciences packaging? Our curated list features companies serving pharmaceutical, medical device, nutraceutical, and cosmetic industries. Download to access company names, locations, machine specifications, descriptions, and more.
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Researched List: Blister Machines for Life Sciences