Contract Manufacturing & Packaging: Page 24
SkinMedica works with structural branding firm to transform its stock packaging look to create structure and design across its product line. "We are a cutting-edge company that has cutting-edge ingredients," says Josie Norine, product manager, cosmeceuticals, for Carlsbad, CA-based SkinMedica, Inc., maker of pharmaceutical and cosmeceutical dermatology products. "So we want to be the first in the marketplace to make a strategic change as far as packaging, and be a pioneer, but [our packaging was] pretty dated in the marketplace," for the products, which had been on the market five years. December 14, 2006
Creating compliance-prompting packaging is no easy task. Anderson Packaging uses the following practices to help its pharmaceutical customers.
The need for compliance—or regimen—packaging, as well as packaging that combines two or more drugs, will be acute as the massive baby boomer generation ages and requires more prescription medications.
• The package's structural design has to be intuitive, easy to open and operate.
• The print needs to be large enough and offer enough visual contrast to be read.
• If the package is a multipack that meters out multiple medications, its contents have to be filled in the correct sequence in the package. Failure in any of these steps could result in packaging that the patient can't read or open, or—worse—medicines being consumed in a regimen other than what the physician prescribed, or not at all.
"Most of our customers use their own design agency," notes Justin Schroeder, Anderson Packaging's marketing and business development director, but with its own in-house package design team. "We can also come up with the design concept," Schroeder says. March 10, 2006
