Caraustar Industries, Inc., one of the nation's largest integrated manufacturers of 100 percent recycled paperboard and converted paperboard products, installed the market-proven HP Indigo 30000 Digital Press in its Pineville, North Carolina facility. The company is using the press to digitally produce folding cartons with faster speed to market, variable data for mass customization, and reduced waste and obsolescence.
Founded in 1938, Caraustar has four business lines, including Mill, Industrial Products, Recycling Services and Consumer Packaging. All the materials the mills make, including coated and uncoated paperboard as well as specialty paperboard, are used by the other divisions and made into products. The HP Indigo 30000 Digital Press supports the Consumer Packaging business line, Caraustar's fastest growing division, and is increasing the company's production flexibility, running high-quality customized jobs with variable data printing, serialization, unique security features and mass personalization seamlessly alongside its traditional litho equipment.
"Brands demand high-quality, head-turning packaging with fast turnaround times. The HP Indigo 30000 Digital Press delivers on this need," said Dean Dietrich, vice president and general manager, Caraustar. "Since installing the HP Indigo 30000 in March, we have secured six new customers as a direct result of this press's quality and unique capabilities, and we are now better equipped to address ever-changing customer demands."
The HP Indigo 30000 Digital Press matches the high print quality Caraustar's Consumer Packaging customers have come to expect, meeting strict brand standards, and opens new application possibilities to enhance shelf appeal. With the new press, Caraustar can produce folding cartons, set-up boxes, die-cut boxes and custom solutions using HP SmartStream Mosaic that were not previously possible. The company has also gained new efficiencies, such as revision control, faster turnarounds and on-demand printing. In addition, the HP Indigo 30000 Digital Press enables the company to produce the exact quantities that are needed, when they are needed to reduce or eliminate inventory.