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Romaco at Interpack: Successful trade fair with new business model

The Romaco Group’s new business model and corporate design made a very successful début at this year’s Interpack under the motto beyond technology.

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The Romaco booth attracted an enormous number of visitors and several important sales deals were sealed actually during the exhibition week. More than 300 invited guests attended the Romaco Kilian Event in Cologne on the first day.

Romaco took the opportunity of Interpack 2014 to introduce its new business model and corporate design, which can be summed up under the heading beyond technology. Romaco customers profit from excellent value for money, deep application expertise and strong Romaco brands. The new brand identity and extended product portfolio were presented to an international audience on 600 square metres of floor space at the Dusseldorf Exhibition Centre. The new KTP 420X high speed tablet press from Romaco Kilian, which won the iF Award 2014 for innovative design, met with considerable interest among visitors and was one of the Romaco machines to be sold directly at the event.

Paulo Alexandre, CEO of the Romaco Group, was delighted: “Crowds of visitors turned up at our Interpack stand every single day and we forged a lot of promising contacts. Our solutions evidently touched a nerve with our customers.”

Gala reception at Romaco Kilian: exploiting technologies and going beyond
On May 8, 2014 – the evening of the trade fair’s first day – more than 300 industry players accepted the invitation to a gala reception at the Romaco Kilian facility in Cologne. The new Romaco motto beyond technology was brought to life at this special event hosted by the Romaco Group’s newest member.

Tour of Kilian: operative performance with very short delivery times
The interested visitors from the pharmaceutical, cosmetics, food and chemical industries were first of all treated to a general introduction during a tour of the assembly shop. Romaco Kilian staff proudly demonstrated various high-tech innovations like the new KTP 420X high speed tablet press for pharmaceutical applications. Romaco Kilian is the first manufacturer worldwide to offer an in-line system that enables continuous weight control as the products are pressed. This highly efficient tableting solution was also shown by Romaco in line with a Romaco Siebler HM 1-230 heat-sealing machine and FlexTrans FT servo-driven transfer unit as well as a Romaco Promatic P 91 intermittent motion cartoner. At the same time, those present had a chance to see for themselves how Romaco is successfully optimising key processes such as stocking based on lean management principles. The underlying aim is to establish Romaco as industry leader when it comes to operative performance with very short delivery times.

Higher economic value added for customers
Following the tour of the Kilian plant Paulo Alexandre, CEO of the Romaco Group, outlined the Group’s new strategic approach. Romaco now goes beyond technology, offering far more than just the technological expertise embedded in its diverse brands. The company is currently extending its portfolio of products and services to meet customers’ increasingly differentiated specifications, with the emphasis on long-term partnerships. The objective is to achieve higher economic value added for end users throughout the operating lifespan of every Romaco solution. The new Romaco image film gave even greater emphasis to what Alexandre was saying.

Philippe Cappuyns: focus on the production process
Philippe Cappuyns of Janssen Pharmaceutica subsequently delivered a talk on the newest global developments taking place in the pharmaceutical industry. According to Cappuyns, the industry today is only in a position to manufacture good quality at great expense and effort. Very little importance is attached to the production process compared to R&D work on new medications. Amongst other things, he mentioned quality by design, process analytical technology (PAT) and continuous processing as prominent industry trends that could change this situation.

Jutta Kleinschmidt: “You cannot win without a good team”
Special guest Jutta Kleinschmidt, overall winner of the Dakar Rally, offered some fascinating insights into the world of motor sports. To begin with, she came along to the Romaco Kilian Event in the original winning car. Kleinschmidt described her many years of experience as a racing driver and explained how even the most daunting of challenges can be mastered with a blend of passion, vision, tenacity, continuous improvements and innovation. It’s a maxim that applies to rallying just as it does to the pharmaceutical industry. She advised her audience never to forget one thing: “You cannot win without a good team.” Teamwork is one of the decisive – if not the decisive – factors in any motor racing discipline. In the engineering industry, too, the interaction of a team of people – in Romaco’s case, 450 highly motivated staff worldwide – can make the difference between success and failure. Jörg Pieper, Spokesman of the Kilian Board of Management, was absolutely agreed. He then declared the sumptuous banquet – which rounded off an overwhelmingly successful gala evening at Romaco Kilian in Cologne – officially open.


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