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The new brand name will more effectively position the company as a labeling and packaging provider.
CEO Jim Lundquist states that it’s time for the change. “Over the past several years our name, Advanced Web, became increasingly confusing because of the proliferation of the term ‘web’ in connection with internet software and services. We determined that ‘AWT Labels and Packaging’ more clearly tells our customers, prospects and others what we do.”
Reliable service and market expertise is at the center of what makes AWT Labels and Packaging an award-winning company. AWT Labels and Packaging offers deep expertise in five markets: medical, food & beverage, OEM/Industrial, household, personal care/health & beauty and specialty. The years of market-specific expertise comes through loud and clear in the company’s tagline, “Label Us Experts.” This tagline is integral to AWT’s rebranding efforts, and conveys the market expertise many labeling, converting and flexible packaging companies lack.
In conjunction with the rebranding, AWT Labels and Packaging has launched a redesigned website, which is now live at AWTLabelPack.com. The website features a wealth of information on their market expertise, certifications, and commitment to quality systems. Details of their products are also featured on the site and include, digital labels, flexo labels, flexible packaging, security labeling, and an array of specialty products.
![Alison Bryant, senior consultant at Antea Group and communications director for the Healthcare Plastics Recycling Council (HPRC), addressed the crowd at the[PACK]out.](https://img.healthcarepackaging.com/files/base/pmmi/all/image/2024/05/Alison_Bryant.6644005a513b0.png?auto=format%2Ccompress&fit=crop&h=167&q=70&w=250)
